It will create a captive audience for the brand, so some thought would be given to making it a brilliant ad. With thousands of travelers passing through in a day, an ad needs to stand out based on visual attractiveness and be short and memorable. Long dwell times characterize airport advertising in Dibrugarh; hence, well-thought-through ads can imprint passengers' minds while waiting to catch their respective flights.
An outside advertising agency can be approached to develop ads that grab attention within a few seconds. Bright colors combined with readable fonts and high-resolution images have maximized viewability from afar. Minimal yet impactful messaging is very important because of the short time that travelers experience in sipping through information. Advertisements in bag claim counters, check-in counters, and lounge waiting areas can attract maximum exposure. Dynamic and visually interactive content on digital screens and electronic billboards increases audience interaction with ads.
Ads need to be relevant for the targeted group. Premium brands can reach the premium traveler; FMCGs can go mass to more passengers. An attractive call-to-action message, such as scanning the QR codes offering discounts or application downloads, provokes direct interaction by the consumers in real time. Leaving out the cultural and regional feel from adverts may not make them complete, as this will make the advertisement relevant. Everything finds a new and creative space with the correct combination of creativity, placement, and audience understanding. Airport advertising in Dibrugarh is still very potent for any business seeking a powerful presence or consumer engagement.